Musical genius Brian Wilson of the Beach Boys created a catchy, time-tested tune called “California Girls.” Having lived there for multiple years back when beauty was not only in the eye of the beholder, but also reflected some degree of universal objectivity, I appreciate the old sentiment.
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The times are changing. Nowadays, the misguided Gen Z chicks get a kick out of rejecting any tradition, even pleasing standards of classical beauty.
Confusedly, they are still spending on so-called “beauty” products. Take one example: the company E.L.F. Beauty. Their stock has been buoyant. They recently raised their sales outlook, and several Wall Street firms are raising estimates and price targets. A major customer constituency is Gen Zers, who view beauty products as essential.
So why are they getting so ghastly ugly? Is it so their skin-thin facade mirrors their inner ugliness?
They are using beauty products to intentionally project an unglamorous vibe, that’s why. In some twisted way that only a mixed-up feminist could understand, it is a perverted manifestation of their futile “I don’t need a man” independence movement. To prove it, they use beauty products not to veil blemishes, but to enhance them. They want to turn men off, and it’s working.
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It’s working so well that young men are scampering for the hills — particularly toward those in the Philippines. The trend of Western men traveling abroad in search of more demure romantic partners has earned an appellation: The Passport Bros.
Their cavorting carnival is not merely hedonistic; many are seeking a long-term relationship with well-adjusted women who comply with traditional gender roles.
One of their favorite destinations is the Philippines, and I don’t blame them — Filipina ladies are generally happy and comfortable in their own skin, even unadorned with makeup. They are natural and authentic, not cosmetic. In addition to being quite lovely inside and out, they are less rebellious against the patriarchy and less likely to back-chat just for the sake of it (though confident when needed).
To borrow a couple of lyrics from the late, great Brian Wilson, the Passport Bros have discovered that Thai girls “really make you feel alright,” and even Columbia girls “keep their boyfriends warm at night.” But given their druthers, I bet most wish they “all could be Filipina girls.”
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Image: Easy-Peasy AI