{"id":1026,"date":"2026-06-09T13:10:27","date_gmt":"2026-06-09T13:10:27","guid":{"rendered":"https:\/\/interstatelogisticshubs.com\/?p=1026"},"modified":"2026-06-09T13:10:27","modified_gmt":"2026-06-09T13:10:27","slug":"hellofresh-goes-all-in-for-pride-month-marketing","status":"publish","type":"post","link":"https:\/\/interstatelogisticshubs.com\/?p=1026","title":{"rendered":"HelloFresh Goes all in for Pride Month marketing"},"content":{"rendered":"
\n

Among the realities of business success is reaching as wide a consumer base as possible. Marketing products that appeal to everyone, carefully focused advertising, and avoiding alienating any portion of the consumer base are essential. There are, of course, businesses that cater to niche clientele, where the usual tactics don\u2019t strictly apply. Men, for example, aren\u2019t going to buy many tampons, though these days, that\u2019s not strictly true for guys pretending to be women, and it\u2019s better not to contemplate what they might do with them.\u00a0<\/p>

Read more Acquitted, vindicated, and playing for the Stanley Cup<\/a><\/p>\n

One would think one such non-niche business is HelloFresh.\u00a0They sell \u201cmeal kits,\u201d delivered to homes, containing all manner of different recipes.\u00a0\u00a0It\u2019s essentially a subscription service dependent on on-time delivery of fresh foods that are quick and easy to prepare for folks too busy to worry about making their own recipes, who\u2019d rather not spend the time, or who just aren\u2019t capable cooks or might be tired of fast food.<\/p>\n

HelloFresh tells us 97% \u201csay HelloFresh meals are delicious.\u201d They don\u2019t tell us 97% of what or who, but presumably, that\u2019s 97% of the people who order from them. We\u2019re also told 91% \u201cfeel healthier with HelloFresh,\u201d and 97% \u201csave time with HelloFresh.\u201d<\/p>\n

I\u2019m a bit surprised HelloFresh doesn\u2019t clean people\u2019s socks and underwear and make them taller, fitter, and better-looking. Perhaps their PR firm thought that might be going a little too far?<\/p>\n

How much does this cost? I plugged in five meals for four people per week, focused on protein, and HelloFresh has a special deal: not the usual $219.80, but only $109.77! That’s about $20 dollars per meal. Why so relatively inexpensive?<\/p>\n

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We use less packaging and simple ingredients for delicious, filling meals that are easily doable. Our aim is to bring tasty value and convenience, not make you a chef.<\/p>\n<\/blockquote>\n

That\u2019s nice. They don\u2019t mention portion size, and HelloFresh isn\u2019t available everywhere, but it sounds attractive to a potentially wide audience. Full disclosure: I\u2019ve never used HelloFresh and only heard about them when I stumbled across Robby Starbuck\u2019s Tweet. My wife and I are reasonably accomplished cooks, and dealing with all the ingredients and recipes is fun.<\/p>

Read more How to Build an Antifragile Airline<\/a><\/p>\n

And then HelloFresh made their Bud Light mistake:<\/p>\n

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\"\"<\/figure>\n<\/p>\n

Graphic: X Post<\/p>\n

One can just imagine the marketing meeting where that came up:<\/p>\n

Bob: \u201cWe’re down about 12% for the quarter. How can we increase our sales?\u201d<\/p>\n

Susan: \u201cWell, it\u2019s Pride Month, so let\u2019s appeal to people who have anal sex!\u201d<\/p>\n

Steve: \u201cUh, anal sex?\u201d\u00a0Everyone looks confused, even repelled.\u00a0<\/em>\u201cHow do we do that? We sell food, not medicine.\u201d<\/p>\n

Susan: \u201cWell\u2026\u201d\u00a0She blushes bright red.<\/em><\/p>\n

Moonbeam: \u201cI\u2019ve got it!\u00a0\u00a0We tell them if you eat certain recipes, it will, uh, um, prepare their colons for anal sex?\u201d<\/p>\n

Bob: \u201cWhat food does that?\u201d\u00a0\u00a0Everyone looks confused.<\/em><\/p>\n

Larry: \u201cWho cares?\u00a0\u00a0Fiber stuff, maybe?\u201d<\/p>\n

Susan\u00a0(excited)<\/em>: \u201cOo, oo, and we can give them discounts too!\u201d<\/p>\n

Larry: \u201cWe\u2019ll call that a \u2018BOTTOMS UP\u201d code!<\/p>\n

Bob and the rest: \u201cGenius!\u201d\u00a0Applause and back slapping all around.<\/em><\/p>\n

Now we see if HelloFresh has turned itself into a niche company that went too far in going too far and has to rebrand as: \u201cHelloAnal.\u201d Pride Month only lasts a month, after all.\u00a0<\/p>\n

Become a subscriber and get our weekly Friday newsletter with unique content from our editors.\u00a0These essays alone are worth\u00a0<\/em>the cost of the subscription.\u00a0<\/em><\/p>\n

Mike McDaniel is a USAF veteran, classically trained musician, Japanese and European fencer, lifelong athlete, firearm instructor, retired police officer, and high school and college English teacher. He is a published author and blogger. His home blog is<\/em>\u00a0Stately McDaniel Manor.<\/em>\u00a0<\/p>

Read more Spanberger\u2019s VA gun ban doesn\u2019t work as she hoped<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Among the realities of business success is reaching as wide a consumer base as possible. Marketing products that appeal to everyone, carefully focused advertising, and avoiding alienating any portion of the consumer base are essential. There are, of course, businesses that cater to niche clientele, where the usual tactics don\u2019t strictly apply. Men, for example, […]<\/p>\n","protected":false},"author":1,"featured_media":1024,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122,49],"tags":[],"class_list":["post-1026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economics","category-economy"],"yoast_head":"\nHelloFresh Goes all in for Pride Month marketing - Interstate Logistics Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interstatelogisticshubs.com\/?p=1026\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HelloFresh Goes all in for Pride Month marketing - Interstate Logistics Hub\" \/>\n<meta property=\"og:description\" content=\"Among the realities of business success is reaching as wide a consumer base as possible. 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